Influence doesn’t take a vacation
One of the five reasons I discussed was “Influence doesn’t take a vacation.” My argument was against (1) my Klout Score dropping while I was on vacation and not tweeting for about 10 days, and (2) the continued decline of my Klout Score, even after I picked up my activity again on Twitter when I returned from vacation.
It wasn’t until after the above mentioned Klout post that my score made a strong move in an upward direction, even though I was active on Twitter for almost two weeks before that post. As you can see in this graph, my score has been declining since it peaked just over 61 in late April.
Empire Avenue – The Social Media Exchange
If you are involved in social media, you’ve likely heard of Empire Avenue – The Social Media Exchange. If you’re not familiar with Empire Avenue, check out the post Peddling Influence: Daytrading tips for Empire Avenue on my friend Troy Janisch‘s blog, Social Meteor. Here’s how he describes it:
Empire Avenue is a popular ‘social influence’ stock market game. It allows you to peddle social influence by buying and selling shares of social media users. The ‘market value’ (connection score) of players is determined by the value they’re contributing to social channels (Facebook, Twitter, Facebook, LinkedIn, Flickr, YouTube), their blog and the Empire Avenue site.
I’ve dabbled a little with Empire Avenue, but since I have very little interest in playing online games or in maintaining a “stock” portfolio that doesn’t earn real money for me, I kind of dismissed the site.
That doesn’t seem to matter, though. I still have value at Empire Avenue, and I’m starting to think they are on to something. Take a look at the graph below, which is for the same time period as the Klout graph above.
As you can see, my stock on Empire Avenue started to rise on May 10th, and has been steadily increasing since that date. This growth was “organic” based on trades people made in my stock and on my contributions on Facebook, Twitter, etc.
TweetStats on the rise
You can see my Twitter activity for the past 30 days in the graph below from TweetStats. I started tweeting again after my vacation on May 8th, and really picked up the pace on May 12th.
Putting it all together
Individually, the three graphs above tell the story, but combining them might make it even more obvious.
After May 10th, according to the TweetStats graph, I started picking up my pace on Twitter. For some unknown reason, my Klout score continued to decline for another week after that. Amazingly, my Empire Avenue stock started to rise steadily, and it only took a week for my stock to reach the level it was at when I stopped tweeting just prior to my vacation.
I may not be interested in playing the “game” on Empire Avenue, but I can’t ignore its accuracy as compared to Klout as a measure of social influence and engagement.
How do you measure social influence? Is there anything better right now than Klout, PeerIndex or Empire Avenue? Is there an opportunity here to create an app that combines the best of all three?