Every day on my job as a social media administrator, our insurance agents ask me how to get more people to like their Facebook pages. Here are a few of my most common answers.
If you post and share interesting, engaging, and quality content, you’ll keep the followers you have, they’ll share it with their friends, and those friends may also become fans. What is quality content? Everything you post on Facebook should be entertaining and/or informative, and should compel your fans to either post a comment or click like. These interactions by your fans will contribute to a higher EdgeRank, which will improve the visibility of your posts in their news feeds.
Everything you post on Facebook should be entertaining and/or informative.
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#2: Put a link in your email signature
You send emails to customers and prospects every day. Put a call to action such as Like Us on Facebook in your default email signature, and turn it into a hyperlink that goes directly to your page. This simple addition to your email signature will help build awareness that you have a Facebook page and will bring new fans to your page.
#3: Email your customer database
Email your customer database, announcing that you are on Facebook and asking them to like your page. Most customers who have an email address probably have a Facebook profile too. They should ALL be fans of your page! Don’t over-do it, though. One request is enough, because if you ask too often, you risk annoying them and having your emails reported as spam.
#4: Tell EVERYONE you are on Facebook
This is effective for contacts you make in-person and by telephone. Ask if they are on Facebook, and if so, ask them to like your page. Don’t forget to tell them how to find you on Facebook. Your page name should be unique enough that it is easy to find through Facebook or Google search.
#5: Claim your Facebook vanity URL
You bought a domain name for your website to make it easy to fine. You should do the same for your Facebook page. The good news is that a Facebook vanity URL is FREE! Once your page has 25 fans, you can claim a custom vanity URL for the page here: http://www.facebook.com/username/
#6: Put your vanity URL on your business card
Telling people how to search for your page is good, but handing them a card with your Facebook vanity URL is even better. Make it as easy as possible for people to find your page, and you’ll reap the benefits of an increased fan count.
#7: Post a link on your personal profile
Post a link to your fan page as a status update on your personal profile, and include a request to your friends to like your page. Then have your husband or wife post the link… and your kids… and your employees. Then ask your Facebook friends to post the link too. You get the picture.
#8: Create a Find us on Facebook window cling
Attach a Find Us on Facebook window cling to the door of your office. Everyone who walks in your office should be aware that your business has a page on Facebook.
#9: Add a link to your website, newsletter, etc
Add a Find un on Facebook link to your company website, your email newsletter, etc. By now, you should be getting the idea that you need to post your Facebook link with a call to action EVERYWHERE that people will find you online and in every communication you send to your customers and prospects.
#10: Post frequently, but not too frequently
My recommendation is to post something on your page 1-2 times per week. Every week. No exceptions. Post too much, and you risk annoying people and having them either ignore your posts or unlike your page. Post too little, and your EdgeRank will suffer, your posts won’t appear in people’s news feeds, and they’ll forget about you.
#11: Mix it up
Photos tend to get the most engagement, but a good question can get a lot of replies too. Remember – entertain and inform, and mix it up. Found some great information on an industry blog? Share it on your page. Found an informative or funny (and appropriate) YouTube video? Share it. Then reply to people’s comments. Thank them when they say something nice. Answer when they ask questions. Your interaction is just as important as that of your fans.
#12: Your turn
How do you attract fans to your Facebook fan page?
Please share your tips in the comments, and I’ll use the best ones in a future blog post.